Overview:
IAD Talks explores cutting-edge science and news through engaging conversations with industry experts. In June 2023, they hosted their inaugural event, which focused on the future of health tourism in Portugal.
Objectives:
The primary objective was to create a contemporary and dynamic visual identity that authentically represented the distinctive character and essence of IAD Talks.
Concept:
The logo combines the initials "IAD" (International Advanced Dentistry) initials with a speech bubble and icon, representing engaging conversations. A vibrant color palette of blue sky, pear, and lavender is used to represent science, intriguing topics, and the future. Moving and noisy backgrounds were integrated into the visual design to add a sense of dynamism and vibrancy to the brand identity. These gradients were created to emphasize the idea of engaging discussions.
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